Social Media Specialist
Job Description
Figment is the world’s leading provider of blockchain infrastructure. We provide the most comprehensive staking solution for our over 200+ institutional clients including exchanges, wallets, foundations, custodians, and large token holders to earn rewards on their crypto assets. These clients rely on Figment’s institutional staking service including rewards optimization, rapid API development, rewards reporting, partner integrations, governance, and slashing protection. Figment is backed by industry experts, financial institutions and our global team across twenty three countries. This all leads to our mission to support the adoption, growth and long term success of the Web3 ecosystem.
We are a growth stage technology company – looking for people who are builders and doers. People who are comfortable plotting their course through ambiguity and uncertainty to drive impact and who are excited to work in new ways and empower a generative company culture.
About the Role
We are seeking a creative and strategic Social Media & Content Creation Specialist to join our dynamic marketing team. This role is perfect for someone who thrives in fast-paced environments, enjoys the challenge of storytelling on digital platforms, and has a passion for the blockchain and technology sector. As a key player in our team, you will be responsible for planning, executing, and optimizing our social media strategies across Twitter, LinkedIn, and YouTube to increase our brand awareness, engage our community, and drive traffic to our website.
Key Responsibilities
Social Media Management
- Contribute to and implement a comprehensive social media strategy that aligns with our business goals, focusing on Twitter, LinkedIn, and YouTube.
- Schedule and publish engaging content across all platforms, ensuring consistency in tone and branding.
- Monitor social media trends and leverage insights to optimize content and engagement strategies.
- Engage with our community, responding to comments and messages in real time and in a professional manner.
Content Creation
- Create high-quality, engaging graphics and video content tailored to each social media platform.
- Collaborate within the organization to ensure content is informative, accurate, and aligned with our marketing campaigns and initiatives.
- Utilize SEO best practices to enhance content visibility and engagement.
- Measure and report on the performance of social media activities, adjusting strategies as needed to achieve desired outcomes.
Qualifications
- 2+ years of experience, blockchain and adjacent experience preferred.
- Proven experience in social media management and content creation, with a strong portfolio showcasing your skills.
- Proficiency in graphic design tools (e.g., Adobe Creative Suite, Canva, Figma) and video editing software.
- Excellent copywriting and communication skills, with the ability to adapt messaging for different platforms and audiences.
- Familiarity with social media analytics tools and the ability to interpret data to drive strategic decisions.
- Knowledge of the blockchain and technology sector.
- Bonus: Active on crypto twitter and can speak to trends, who’s who in the space, and common terminology.
- Bonus: Experience managing YouTube channel and analytics tracking.
One of Figment’s core principles is “Making the Invisible Visible” - ensuring transparency and information sharing in all communication. Figment is committed to transparency regarding pay, benefits, and other compensation types for all internal roles as well as all roles being hired for.
Base Salary: The CAD base salary range for this position is CAD $70,000 - $90,000. The US base salary range for this position is USD $70,000 - $90,000. This range reflects base salary only, and does not include additional compensation or benefits.
For candidates in other countries, the pay range will be disclosed upon your first interview with Figment (being a globally remote company, the list of salary ranges would simply be too long to note here!). The range displayed reflects the minimum and maximum range for a new hire across all Canada or the US. A candidate’s specific pay within the range will be determined by various factors including job-related skills, relevant education, and training.
Benefits: All employees of Figment receive the following competitive benefits. For candidates beyond Canada and the US, benefits will be outlined during your first interview with Figment.
- 100% remote-first environment, with co-working spaces in our employee “hubs” across the globe for those who enjoy a hybrid model
- 4 weeks of PTO that kick in day one, with an additional 1 week of flex days
- Extended company-paid health benefits that kick in day one
- Best in class parental leave and flexible arrangements
- A home office stipend to create a space that you enjoy working in
- Monthly Wifi reimbursement
- A yearly Learning & Development budget
- 401K (US) or RRSP match (Canada)
- Stock Options in the company
- Competitive bonus (based on company performance) that is distributed bi-annually - we believe that the company’s success should be shared with our employees often
- For roles listed within the Sales Department, there is instead a competitive commissions structure which will be outlined during your first interview with Figment
- Annual onsite company gatherings and retreats to inspire team bonding, collaboration, and fun!
- A culture of honesty, professionalism and risk taking in a high-growth environment
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