About Block Labs

Block Labs incubates, invests, and accelerates Web3 projects. We are a diverse team that fosters innovation and development, sharing a passion for advancing blockchain-driven projects.

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We’re looking for a Social Media Executive to join our growing team!

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About The Role

As the Social Media Executive, you will be responsible for developing and executing social media strategies in the fast-paced world of crypto, blockchain and web3. This role focuses on growing a crypto community and increasing engagement across various social media platforms. 

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Key Responsibilities:

• Develop and implement a comprehensive social media strategy to increase our visibility and engagement on crypto, blockchain and web3 projects.
• Lead and own the creation of a social media calendar on various channels (Twitter, Discord, Instagram).
• Onboard new and work with existing ambassadors and partners to maximise the partnership agreements.
• Analysing and reporting on the performance of social media activity, providing insights and recommendations for continuous improvement.
• Monitoring and engaging with our online communities, addressing comments, messages and mentions promptly.
• Collaborate with the design team to ensure visual assets are on brand.
• Collaborate with Marketing, Content, and Design on campaigns and wider strategy
• Collaborate with regional managers to ensure brand consistency across multiple geos.
• Utilise analytics tools such as Google Analytics, Sprout Social, Meltwater, MyAffiliates, and Twitter analytics to produce reports and optimise campaign performance.

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About You:

• Proven experience in a senior Social Media Executive role.
• Previous social media experience working on crypto-related projects such as presales or Initial Coin Offerings (ICO) would be beneficial.
• Strong communication, creativity and analytical skills.
• Proficiency in social media management tools and analytics platforms.
• Strong attention to detail and the ability to multitask in a fast-paced environment.
• Bachelors or Masters degree in a related field.

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