Marketing Lead
Youbi Capital
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Job Description
Youbi Capital is a global VC focusing on investing in disruptive Web3 innovations. Since 2017, Youbi has supported a stellar portfolio of projects, such as Avalanche, Polkadot, Algorand, Flow, YGG, Debank and Mask.
To be considered for this position you must have:
- Minimum 4 years of experience in Social Media (Facebook, LinkedIn and Twitter) and a minimum of 4 years experience with Community Platforms (Telegram, Discord), with a minimum of 2 of these years being within the crypto/blockchain space
- Expert-level strategy creation and idea conceptualization
- Demonstrated experience in managing and growing Web3 communities
- Demonstrated experience engaging with Web3 KOLs & influencers
- Excellent active listening skills
- Excellent copywriting skills
- Ability to deliver creative content
- Knowledge of wider Digital Marketing Funnel
- Excellent communication skills
- Analytical and reporting skills, including Data Studio and X/Twitter, Discord, and Telegram Analytics
- Candidate from all locations considered providing all experience criteria met.
Responsibilities:
- Manage and implement social media & community strategy to align with project goals Manage a portfolio of Web3 projects’ Socials & Community Strategies in collaboration with our Socials Lead.
- Prepare project-specific content calendars, catering to a range of content buckets, uses and gratifications.
- Generate, edit, publish and share engaging content daily across all Web3 community channels and platforms
- Perform research on current benchmark trends and audience preferences
- Set specific objectives and report on community growth metrics
- Engage and onboard KOLs, including pitching out to new KOL prospects
- Collaborate with other teams, like sales and community moderators to ensure brand consistency
- Suggest and implement new features to develop brand awareness & build engagement, such as promotions, airdrops and competitions
- Stay up-to-date with current technologies and trends in social media, design tools and applications
Company Overview
Founded in 2017, Youbi Capital is a venture capital investment firm based in the Cayman Islands. The firm prefers to invest in the web3 and blockchain sectors.
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