Marketing Lead
Job Description
Gains Network is developing gTrade, a liquidity-efficient, user-friendly decentralized leveraged trading platform. gTrade is one of the largest leverage trading platforms in DeFi. Its novel and innovative technical architecture, as well as its strong and dedicated core contributors have positioned it for considerable, continued growth.
We're looking for a self-motivated and enthusiastic contributor. You’ll work closely with other core members to tell gTrade’s story to the market and drive meaningful adoption.
We are a fast pace, process-lite, high autonomy environment. We are distributed around the globe so feel free to apply no matter where you’re located.
Responsibilities
- Design and implement a comprehensive marketing strategy; this includes for gTrade the product and Gains Network the ecosystem
- Collaborate closely with product, engineering, BD to roll out effective feature campaigns
- Develop a content marketing strategy and lead engaging initiatives for target markets, including effective social media and KOL strategies
- Analyze market trends, insights, competition, and network participant behaviors to identify growth opportunities
- Identify and establish strategic partnerships to facilitate growth and market penetration
- Adopt a flywheel model for attracting ⇒ engaging ⇒ delighting network participants
- Utilize data-driven insights to measure performance, identify bottlenecks, and refine tactics
Requirements
- Extensive marketing experience; preferably in DeFi
- Expertise in web3-native marketing and content strategy
- Proactive and willingness to work with a high degree of ambiguity
- Ability to lead in a fast-paced, remote environment
Nice to haves
- Prev experience working on a reputable DeFi project
- Prev experience working on a trading platform / protocol / or the likes
- Demonstrated interest for DeFi
Company Overview
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