Head of Marketing
Job Description
At Cork we are building the risk pricing protocol to accelerate the adoption of onchain credit. We believe the future of credit is onchain. Early variants of onchain credit, such as Liquid Staking Tokens, Restaking Tokens and stablecoins gaining formidable traction. This growth comes in the absence of appropriate risk management infrastructure. There are no way to hedge credit risks and we have seen large spikes of volatility and losses as a result. For this ecosystem to thrive, this layer has to built out, similar to how there is a credit default swap ecosystem for the offchain credit market.
This is why we are building Depeg Swaps, a new primitive that enables you to hedge your pegged asset risk. It works by enabling you to swap a pegged asset 1:1 with a redemption asset (such as swapping steth → eth) through our peg stability module. Read our litepaper for the full mechanism description. By joining our mission and helping grow this product, we can together help credit markets to become transparent, safe and accessible to all.
Our team is distributed across the US, Europe, and Asia. We are fostering a remote-first, developer-friendly culture. We want everyone working with us to feel good while doing their job, we prioritise creating working atmosphere that fosters this. We highly value openness, curiosity and honesty whilst adhering to cypherpunk and libertarian principles.
Why Joining us?
- Get the opportunity to build a new foundational DeFi building block alongside a world class team
- Join a mission that can have meaningful positive impact
- Remote-first company culture with two offsites per year
- Competitive compensation including attractive equity/token
- Option to be paid in crypto
Role Description:
- Marketing Strategy: Craft and execute a functional marketing strategy with the goal of developing brand awareness, generating new partnerships, and building a community.
- Communications: Guide our company communications strategy to help build our brand and explain to the market what Cork is building in simple terms.
- Community: Build and nurture a community across Discord and Twitter.
- Content Creation: Develop content including blog posts, social media updates, and educational resources.
- Analytics & Insights: Monitor and analyze performance metrics, using a data-driven approach to drive experimentation and inform the strategy.
Skill Requirements
- Crypto Experience: Proven experience (preferably 3+ years) in marketing for crypto projects with a deep understanding of how to build and maintain a community in this space.
- Marketing Experience: Prior experience as a part of, or preferably leading, marketing teams.
- Startup Mentality: Ability to lead the way across all marketing functions and wear many hats in a fast-paced environment with a high degree of autonomy.
- Content Creation Skills: Excellent content creation skills with a talent for producing engaging and educational materials that simplify complex concepts.
- Data-Driven: Proficient in using analytics tools to measure campaign success, run experiments, derive insights, and optimize marketing efforts
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