Tokenize.it is a dynamic startup with the mission to redesign corporate investment in Germany and Europe. Our goal is to enable everyone to invest in promising companies. To achieve this, we are developing a next-generation investment platform that maps corporate investments on the blockchain and enables public fundraises with individual investments starting at 250 euros.

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Tokenize.it was founded in 2022 by serial entrepreneur and Ethereum co-founder Christoph Jentzsch in Mittweida. Since then, a first financing round of 2 million euros has been successfully completed with the participation of well-known VCs. In April 2024, Tokenize.it received the “Best Regulatory Innovation in Blockchain Award 2024” in Paris.

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We are looking for ambitious innovators who will join us on the steep journey from startup to scale-up and take the company to the next level.

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• Location: Germany; fully remote with regular in-person team meetings
• Position: Full-time

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Job description:

As a visionary manager in the marketing department, you are largely responsible for developing and implementing our marketing strategy. You take on leadership responsibility in the independent design of the marketing function, are responsible for the annual marketing budget and at the same time have a hands-on mentality when implementing daily tasks. You report directly to the CEO.

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Your goal is to advance our vision of standardized corporate participation and to position Tokenize.it as the leading platform for corporate financing and employee participation in Germany and Europe.

Tasks:

• Strategic
  • Further development of brand perception and positioning at national and European level
  • Management of external service providers and agencies
  • Marketing budget planning and implementation of initiatives
  • Close collaboration with the sales & product teams
  • Developing and implementing innovative marketing strategies to promote our platform and vision
  • Management and expansion of the marketing team

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• Analytical
  • Analysis and interpretation of market and customer data to optimize marketing measures
  • Preparation of reports and presentations for the management team, investors and other stakeholders

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• Hands-on

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• Management and coordination of marketing campaigns and projects in the following disciplines:
  • • Social Media: LinkedIn, X, Instagram, Common Ground
    • Public relations: press releases, newsletters, webinars, podcasts, events, customer interviews
    • Performance Marketing: SEM, LinkedIn, X
    • Classic advertising: OOH, print
  • Creation of target group-specific graphics and texts for the above-mentioned channels
  • Representation of the company at industry events and conferences throughout Europe
  • Continuous maintenance and expansion of the website in compliance with SEO relevant aspects

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Our expectations of you:

• Several years of professional experience in marketing, ideally in the fintech or blockchain industry
• Excellent analytical skills and an eye for detail
• Excellent written and verbal communication skills
• Independent and goal-oriented working style
• Enthusiasm for innovative marketing strategies and digital media
• Experience in leading and motivating teams
• Very good German and business-fluent English skills

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Desirable:

• Experience in using marketing tools such as Hubspot, Figma, Webflow, Hotjar, Canva, LinkedIn Ads, Google Ads, Google Analytics and Ads on X
• Interest in Web3, basic knowledge of blockchain technology and security tokens

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What you will like about working at Tokenize.it:

• Competitive salary plus participation in the company’s success
• 30 days vacation per year
• Work from anywhere. Best of all: no traffic jams on the way to the office.
• Set up your workplace according to your wishes. We will provide you with a budget for the necessary equipment.
• Make your working day flexible so you have enough time for your family, pets and yourself.
• Attend regular in-person team meetings and team offsites in beautiful locations across Europe and get to know the team personally.

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Are you ready to play a central role in transforming the startup investment market? Become part of Tokenize.it and apply now.

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