Head of Comms
Job Description
About the job
We believe that a blockchain-based global economy can improve the lives of billions of people. But the same properties that make cryptocurrencies a force for good — permissionless, programmable, and instantaneous — can also make them susceptible to criminal and fraudulent activity, which causes harm to our financial system at unprecedented speed and scale.
At TRM, we're on a mission to build trust in digital assets, because the promise of crypto is too valuable to be impeded by bad actors. We provide a blockchain intelligence platform to law enforcement, financial institutions, and crypto firms to assist in the detection and prevention of cryptocurrency fraud and financial crime. Our vision is to build a company that can sustainably deliver on our mission for decades to come, enabling consumers to transact safely and securely on the blockchain.
The Marketing and Communications teams are responsible for driving revenue growth. They do that by optimizing the entire GTM funnel — from market awareness and customer demand, to sales pipelines and customer success — with effective brand marketing, communications, field marketing, content marketing, sales enablement, demand generation, and customer training and education.
- Define TRM’s strategic brand position and develop a distinctive company narrative that enables us to own that position
- Bring our company narrative to life by identifying and developing stories about our products, people, data and customers, including formats such as press releases, announcements, position papers, op-eds, case studies and others
- Own the plan — including how we will define and measure success — for activating our company narrative in-market through earned channels, with an emphasis on media and industry analysts
- Develop frameworks and assets that help others communicate effectively and consistently about TRM, including support for speaking engagements, media interviews, sales meetings, partner activations, and other internal and external communications channels
- Work with counterparts in Growth Marketing, Policy and Sales to advance industry- and region-specific business objectives, including building brand authority and reach in key markets globally
What you'll be doing at TRM:
- Defining TRM’s corporate narrative and connecting it to day-to-day communications about TRM — presentations
- Securing coverage of those narratives across earned channels that can influence TRM’s growth, including media, industry analysts, awards programs, events and investor communities
- Building the profiles of TRM executives and subject matter experts via earned and owned media channels, including support on content authoring, speaking engagements and social media personas
- Establishing and scaling an internal communications program and ensuring consistency and alignment between brand, executive comms, and internal culture and employee experience, ultimately optimizing amplification potential.
- Setting ambitious goals for raising TRM’s profile and accelerating growth through communications and building a team to execute against those goals — testing, optimizing and revolutionizing as needed along the way
What we're looking for:
- A strategic thinker who can wrap his/her head around a nascent, rapidly evolving sector and stake TRM’s place in it through clear, distinctive storytelling and newsjacking.
- A brilliant communicator (especially written) who can reinforce that positioning and bring it to life convincingly through head-turning content
- An interpersonal wizard who opens key channels to amplify our messages by building industry, media and analyst relationships and keeping a constant beat on both headline topics and underlying market sentiment.
The following represents the expected range of compensation for this role:
- The estimated base salary range for this role is $171,000-$224,000
- Additionally, this role may be eligible to participate in TRM’s equity plan
- Please note – we factor in the different costs for geographies outside the United States
Our Culture
Culture at TRM isn't a buzzword; it's our daily ethos. Our culture is defined by how we make decisions, how we execute, and how we treat each other. We've distilled our culture into 18 leadership principles, grouped into three categories:
- Impact-Oriented Trailblazer: When making decisions, we put customers first, use 80/20 to drive speed & focus, and adapt quickly to new information.
- Master Craftsperson: In execution, we prioritize speed, high standards, and distributed ownership.
- Inspiring Colleague: As teammates, we value humility, candor, and a one-team mindset.
Building a Career
Joining TRM means being part of a mission-driven team. Our diverse team comprises industry leaders, from crypto experts to machine learning pioneers. At TRM, you'll experience:
- Purpose and Mission: Your work has real-world impact, from disrupting terrorist networks to returning stolen funds.
- Inspiring Colleagues: Collaborate with industry leaders and learn something new daily.
- Personal Growth: We're not just using technology; we're inventing it and taking category-defining products to market.
Work Environment
Being part of TRM means embracing:
- Remote First: Our headquarters is online. Tools like Zoom and Slack ensure seamless collaboration, but we also value in-person interactions, organizing regular meetups and offsites for team bonding.
- Asynchronous Communication: Clear communication is key in our decentralized setup. With team members in various time zones, we've mastered asynchronous communication with tools like Slack, Loom, and voice notes. We document meetings and decisions, promoting transparency and efficiency.
- High Ownership: Small teams drive big goals at TRM. Every team member has significant ownership and responsibility, fostering an environment of initiative and direct impact. While there's no strict clocking in or out, we expect team members to be available for meetings during standard working hours in their country, balancing personal schedules and team needs.
- TRM Speed: Our customers rely on TRM in active investigations — from cyberattacks to terrorist financing. We move “surprisingly fast” while maintaining a high bar in service of our customers and mission. This can feel both intense and rewarding. Our unique approach to projects emphasizes quick wins, rapid iterations, and constant feedback, ensuring we're always moving forward and adapting to changes.
- Diversity and Inclusion: Diversity at TRM encompasses backgrounds, experiences, and perspectives. Every day is an opportunity to learn from a colleague, whether they're a law enforcement expert or a tech pioneer.
Benefits And Perks
At TRM, we know that supporting our team members can take many forms. Our goal is to enable you to care for yourself, your family, and your community while eliminating stress through our diverse and curated benefits package for full-time employees.
- Remote-first work environment
- Regular team off-sites and retreats
- Competitive salaries and stock options
- Premium health, dental, and vision insurance
- FSA, HSA, and 401K programs
- Life & disability coverage
- Generous paid time for vacation, volunteering, sick leave, and parental leave
- Fitness, co-working, and home office reimbursements
- Fertility, professional coaching, and mental health resources
Company Overview
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