About Bodhi:

Bodhi Ventures is a web3 fund, founded by the team behind the Synthetix protocol. Alongside building we have backed some of the most impactful teams in crypto. Across infrastructure, DeFi, gaming and consumer, we’ve invested and supported a range of products and solutions that are moving the space forward. We are now expanding our reach to establish Bodhi Labs, a division dedicated to independently building products and crypto native infrastructure as well as support for our existing portfolio.

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The idea behind Labs is to bring together a stellar team who can lend their expertise across the portfolio. Leveraging our experience, Labs will collaborate with portcos to identify areas of engagement, offering technical and operational support.

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Role Overview:

The problem - our portfolio companies include some of the most innovative projects across the DeFi and infrastructure space, and by some of the biggest and brightest minds in web3. The challenge is many teams require help amplifying their message and building strong communities, which are integral to their success.

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The solution - we are looking for an experienced growth marketing leader to join Bodhi Labs and act as a growth specialist for our portfolio companies, as many of them enter the next stage of growth and gear up for various launches (public, token, mainnet and everything in between). In this role, you will spearhead the marketing strategy and execution across the portfolio, collaborating with various teams depending on their needs and stage. Your leadership will be crucial in aligning marketing efforts, enhancing their visibility and impact in the market.

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Responsibilities:

• Lead, mentor and interact with marketing and leadership teams within the portcos
• Develop and implement comprehensive marketing strategies that align with strategic objectives
• Help growth teams engage cross functional teams, creating buy-in from internal stakeholders
• Drive brand awareness and market penetration for a range of tech products through targeted campaigns across various platforms like X, Discord, YouTube, Farcaster
• Utilise analytics to guide marketing decisions, optimising strategies for maximum effectiveness and efficiency
• Support the Ventures team on due diligence when required, for example - DD on GTM strategy of the new portco
• Develop relationships with Key Opinion Leaders (KOLs) and effectively engage with them for marketing purposes
• Build and develop a team of juniors to assist with the execution

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Requirements:

• Demonstrable experience as a Growth Leader in a similar senior marketing role, within web3
• Deep understanding of marketing strategies, digital marketing tools, and brand management
• Deep understanding of various marketing channels and platforms
• Prior experience working with KOLs
• Demonstrable experience in executing successful growth strategies all the way to launch
• Exceptional ability to lead and inspire a team, with a knack for nurturing professional growth and innovation
• Strong analytical skills to identify trends and adapt strategies promptly
• Excellent communication and interpersonal skills, capable of effectively negotiating and building relationships with key stakeholders (both internal and external)
• Educational background in Marketing, Business Administration, or a related field

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Benefits:

• Competitive salary and equity package
• Flexible working environment and leave policies
• Working with a rockstar team

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