Al Leong is an award-winning IT and blockchain strategy and marketing executive with 32 years of experience, including 8 years in the blockchain industry. Al is a CMO and advisor for several blockchain firms and currently serves as the CMO of Lendr.fi (Real World Assets Tokenization), the CMO for AI2030, an AI think tank and global conference management group, and CMO/Advisor for AI Mindsystems Foundation. Previously, he was the Head of Global Marketing/CMO at a Softbank portfolio unicorn, which raised $110 million at a nearly $1 billion valuation, focusing on blockchain Web3 application development and staking.
Al served as CMO and Partner for AmaZix, a leading blockchain marketing agency, where he managed clients such as Bancor, Casper Labs, and PolkaCity (Polkadot). He grew the agency from 25 to 60+ staff and contractors, increasing agency billings 5x within one year and managing over 40 clients. He has been ranked #4 in “Top 60 Fintech Influencers in 2024” and #12 in “Top 60 Web3 Blogs in 2024” by FeedSpot Influencers Database, reaching an audience of approximately 35 million. Additionally, he was a marketing advisor to Token2049 and CertiK.
Instrumental in raising $31 million USD for a blockchain startup, Al also worked on World Mobile Chain’s community management at AmaZix, leading to a USD 40 million raise. He often collaborates with a FINRA-licensed dealer-broker in capital raises, having raised over USD 7 billion since 2007, and with blockchain influencer Michael Terpin, who co-founded BitAngels and Marketwire.
Al has advised over 15 blockchain firms worldwide, served as CMO for BitCover, and was VP of Business Development for an NYC-based fintech startup. He was a global Consulting Team Leader for Siemens in Toronto and consulted for IDC/IDG Canada, Disney, Fox Home Entertainment, and the BC Government. Between 2000 and 2004, he was CEO at Integeris Marketing in San Francisco, delivering results for clients in technology, health, and life sciences across the US, Canada, and the Middle East.
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